Brand guidelines
The foundation of your strategy comes from your brand identity which should include clear guidance on personality, voice, and tone.
Data and market research
The content that your organization shares with its audience generates data and insights that can help your team fine-tune its content strategy.
Process
Every effective content program requires an iterative process that helps your team focus on what’s important: translating creativity into effective content.
Customer persona
Understanding your audience helps align your content strategy to the addressable needs of your market.
Ongoing analysis
It’s often said “a writer’s work is never done,” and the same is true when you’re responsible for defining a brand’s ongoing narrative
Marketing objectives
Your organization’s marketing strategy helps ground your team on its big-picture goals and objectives..